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		<title>Bringing clarity to the mobile space for SMB&#8217;s</title>
		<link>http://ruxter.wordpress.com/2011/11/17/bringing-clarity-to-the-mobile-space-for-smbs/</link>
		<comments>http://ruxter.wordpress.com/2011/11/17/bringing-clarity-to-the-mobile-space-for-smbs/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 21:10:58 +0000</pubDate>
		<dc:creator>John Epperson</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=524</guid>
		<description><![CDATA[Google recently announced an initiative called GoMo. Google’s objective with the initiative is to help provide businesses with some direction as they begin entering the rapidly materializing mobile space. Even if Google’s ulterior motive of gaining new advertising clients is fairly obvious, it’s still a noble and much needed resource. However, after seeing what they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ruxter.wordpress.com&amp;blog=8522678&amp;post=524&amp;subd=ruxter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Clarity</media:title>
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		<title>The myth of mobile marketing ROI</title>
		<link>http://ruxter.wordpress.com/2011/09/16/the-myth-of-mobile-marketing-roi/</link>
		<comments>http://ruxter.wordpress.com/2011/09/16/the-myth-of-mobile-marketing-roi/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 18:52:48 +0000</pubDate>
		<dc:creator>John Epperson</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=512</guid>
		<description><![CDATA[In fact, the expense of creating and operating ongoing mobile marketing efforts are now so low as to render any ROI analysis that takes more of your time than reading this blog post a waste of time.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ruxter.wordpress.com&amp;blog=8522678&amp;post=512&amp;subd=ruxter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">ROI</media:title>
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			<media:title type="html">John Epperson</media:title>
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		<title>It’s a plane! It’s an app! It’s the mobile web!</title>
		<link>http://ruxter.wordpress.com/2011/07/07/it%e2%80%99s-a-plane-it%e2%80%99s-an-app-it%e2%80%99s-the-mobile-web/</link>
		<comments>http://ruxter.wordpress.com/2011/07/07/it%e2%80%99s-a-plane-it%e2%80%99s-an-app-it%e2%80%99s-the-mobile-web/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 00:30:06 +0000</pubDate>
		<dc:creator>John Epperson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[New Developments]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[mobile presence]]></category>
		<category><![CDATA[mobile web]]></category>

		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=482</guid>
		<description><![CDATA[As I was demonstrating the new features and enhancements, when I showed my friend the updated mobile web interface design he asked, “This is mobile web right? You’re not using an app?”.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ruxter.wordpress.com&amp;blog=8522678&amp;post=482&amp;subd=ruxter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">John Epperson</media:title>
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			<media:title type="html">What is it?</media:title>
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		<media:content url="http://ruxter.files.wordpress.com/2010/10/smc-joco1.jpg?w=200" medium="image">
			<media:title type="html">John Epperson</media:title>
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		<title>SmallBusinessComputing.com Twitter Chat #SBCChat on Mobile Commerce</title>
		<link>http://ruxter.wordpress.com/2011/04/14/smallbusinesscomputing-com-twitter-chat-sbcchat-on-mobile-commerce/</link>
		<comments>http://ruxter.wordpress.com/2011/04/14/smallbusinesscomputing-com-twitter-chat-sbcchat-on-mobile-commerce/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 20:50:22 +0000</pubDate>
		<dc:creator>Mike Craig</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile marketing]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=466</guid>
		<description><![CDATA[SmallBusinessComputing.com will be conducting their first Twitter chat next Wednesday at 2:00 pm EST, kicking off with an excellent topic &#8211; mobile commerce. Topic: Mobile Commerce Date: Wednesday, April 20 Time: 2:00 pm EST Place: Twitter &#8211; Chat Hashtag #SBCChat I&#8217;ll be on the panel (Tweeting from @ruxtermobi) along with a lineup of small business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ruxter.wordpress.com&amp;blog=8522678&amp;post=466&amp;subd=ruxter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Mike Craig</media:title>
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		<title>QR Codes: Connecting People, Print and Mobile</title>
		<link>http://ruxter.wordpress.com/2011/04/14/qr-codes-connecting-people-print-and-mobile/</link>
		<comments>http://ruxter.wordpress.com/2011/04/14/qr-codes-connecting-people-print-and-mobile/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 15:16:06 +0000</pubDate>
		<dc:creator>Mike Craig</dc:creator>
				<category><![CDATA[Mobile marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=451</guid>
		<description><![CDATA[There&#8217;s been a lot of buzz around QR codes lately, and with good reason &#8211; they&#8217;re an excellent bridge from print advertising to mobile.  QR codes have great potential, but remember that good mobile marketing practices remain at the core of a successful campaign. Here&#8217;s a presentation on QR&#8217;s and 2D barcodes with examples of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ruxter.wordpress.com&amp;blog=8522678&amp;post=451&amp;subd=ruxter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Mike Craig</media:title>
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