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New report suggests mobile customers are looking for brands they like on the mobile web

November 3, 2009

Here’s an interesting report which suggests a willing audience for brands and brick and mortar businesses to connect with their customers. Ruxter makes a great way to mobilize your presence and connect with this waiting audience.

The opportunity for brands to target customers goes largely untapped, finds a new study by mobile marketing firm HipCricket.The company, which drives new revenue and customer loyalty for consumer brands, broadcast stations, and media companies, is trying to convince marketers that their audience is out there, waiting for patiently for their favorite brand’s mobile loyalty program to be launched.

According to the 2009 HipCricket Mobile Marketing Survey, 41% of respondents have visited a retailer’s website from their mobile phone to find store locations (70%), store hours (51%), get directions (39%) and to look for coupons (29%.)

Additionally, 37% of consumers surveyed showed interest in participating in a mobile customer loyalty program from a brand they trust. However, 83% say their favorite brand has yet to market to them via mobile phone. The study also reports that of the consumers who have received mobile marketing offers, 47% have brand recall and 94% of those remember the specific call to action.

Dale Knoop is the President of Ruxter and an industry-recognized pioneer of mobile data services. In 2005 Dale won an Emmy while serving as the GM for Sprint TV. In August 2009 he launched Ruxter which allows anyone to quickly and easily become part of the rapidly growing mobile internet with a fully optimized mobile website they can share with anyone. You can contact him here. Follow Ruxter on Twitter.

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