Skip to content

Calling all social media gurus and mavens!

November 16, 2009



As social media grows and grows, so grows the number of small to medium sized marketing agencies dedicated to helping SMBs have a presence on social media today. It makes perfect sense to me and the number seems to grow daily-perhaps it’s the jobs situation and perhaps its demand. The question I ask myself is how do you stand out from the pack if you are trying to distance yourself from the other social media gurus and mavens all around you?

Previous success is a great way to land customers but if you’re a small shop this may be tough out of the gate. If I were just getting started as a social media guru I would be looking for things that are new, easy-to-use, highly cost-effective and very powerful and to me, nothing fits the bill like mobile marketing.

I can imagine pitching a small business owner on running their Facebook and Twitter profiles for them must be a little daunting because there is a likelihood that someone has done this before you and your pitch may sound tired as soon as you deliver it.

I know I would pay far more attention to a social media guru or maven if they also pitched me on establishing an ongoing mobile presence for my business on the one thing I know all my customers have with them at all times-their mobile phones. One glance at the alarming size of the mobile potential should have them hooked.

Much like individual site owners are doing right now on Ruxter-learning their mobile voice and presence and how to use it-any social media maven or guru could do the same for their clients. Indeed, we know of several small agencies here in the Kansas City metro who have incorporated use of Ruxter into their client pitches.

It’s really no different than SEO on Google. Ruxter as a platform exists for anyone to use to build their mobile presences on the internet and share it with anyone they want. So why not include Ruxter in your next pitch with rates to your client which reflect this added strategy of going mobile? I read somewhere and I can’t find the data point but 57% of SMBs want their mobile presence managed by someone other than themselves.

Ruxter is ready for you to leverage for your clients today all you mavens and gurus and if we can help in any way with your mobile marketing needs please click on the contact link below.

Dale Knoop is the President of Ruxter and an industry-recognized pioneer of mobile data services. In 2005 Dale won an Emmy while serving as the GM for Sprint TV. In August 2009 he launched Ruxter which allows anyone to quickly and easily become part of the rapidly growing mobile internet with a fully optimized mobile website they can share with anyone. You can contact him here. Follow Ruxter on Twitter.

2 Comments leave one →
  1. December 12, 2009 1:19 am

    Great story, I did not thought reading it would be so amazing when I read your title with link!

    • December 14, 2009 4:01 pm

      Thanks! I got some interesting feedback for using those titles but since folks had used them to describe themselves I went ahead. I have a ton of respect for the innovators who are working to re-shape the marketing landscape like these folks.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: