One last prediction for 2009
Usually, this is the time of year for predictions about the coming year but I’m not done with 2009 just yet. So, I have a prediction about December 25th 2009 and the beleaguered AT&T wireless data network.
It won’t be a good day.
Why? Admittedly, I make this prediction after hearing AT&T Mobility CEO Ralph de la Vega basically tell iPhone owners to put their phones down and not use data services. So what does he know and how does it lead to my prediction? Just think of the number of iPhones being given as gifts this holiday season and you can imagine the sudden crush of data they are facing.
These phones have been sold and sit in their pretty paper un-activated and will be activated during the longest day for anyone working in a wireless carrier call center-Christmas Day.
Added to this burst of new traffic is the fact that a mobile phone is a worthy companion when you’ve just about maxed on family and rich food. Why not whip out your phone and text your woes to a friend and maybe even use it to find a movie or locate friends at a bar or to just use it to look busy.
Mr. de la Vega’s message is one I don’t like to hear since it sends an awkward message. “Our network is overloaded with these PC sites you’re trying to access” and worse yet AT&T will use this as a reason to move to metered data charges. The industry tried metered data pricing and it was an abysmal failure.
Right about now you may ask why I bring this bad day for AT&T up and I’ll tell you my reason is this-there’s no reason for AT&T’s woes. If they and the other carriers would work with companies like Ruxter to create mobile optimized mobile websites it would be the unheard of quadruple win. AT&T, the mobile user, the site owner and everyone else trying to use the shared resource that is a modern wireless network would all win.
Today’s wireless carriers need to actively encourage and promote the creation of optimized mobile websites like those which can be created for free on Ruxter or risk further angering their customers with slow data services and PC sites which won’t render on a mobile phone not to mention really ticking users off with dramatically higher rates for data services.
Dale Knoop is the President of Ruxter, a mobile multimedia patents holder and an industry-recognized pioneer of mobile data services. In 2005 Dale won an Emmy while serving as the GM for Sprint TV. In August 2009 he launched Ruxter which allows anyone to quickly and easily become part of the rapidly growing mobile internet with a free, fully optimized mobile website they can share with anyone. You can contact him here. Follow Ruxter on Twitter.