Optimize Mobile Experiences, Advises Compete
While this article cites the need for the optimization of mobile purchase experiences, it also speaks very well to the higher level topic of having a mobile website optimized for the device and the mobile consumptive experience. In general, if the mobile user hits your PC-based website and it takes too long to load or doesn’t render properly, they likely won’t come back a second time. Here’s the article from MediaPost.
Dale Knoop is the President of Ruxter, a mobile multimedia patents holder and an industry-recognized pioneer of mobile data services. In 2005 Dale won an Emmy while serving as the GM for Sprint TV. In August 2009 he launched Ruxter which allows anyone to quickly and easily become part of the rapidly growing mobile internet with a free, fully optimized mobile website they can share with anyone. You can contact him here. Follow Ruxter on Twitter.