The Mobile Kings Will Lose Their Reign In 2010
I came across this article from a tweet on the @ruxtermobi Twitter page and I wanted to highlight this passage from the article.
Two years ago, virtually all mobile advertising was comprised of SMS ads broadcast on a variety of mobile networks. Last year with the advent of app based ads and other innovations, that model saw signs of erosion. In 2010, the floodgates will open for a very simple reason – the broadcast model does not work effectively on a highly personal mobile phone. Mobile phone users, for the most part, would rather have messaging that is narrowcast to them, designed for the phone’s native characteristics and only sent when they ask for it.
To the last sentence I would add that anyone using SMS should give the mobile user the ability to engage more with an optimized mobile site rather than rely on just the SMS. Furthermore, with a mobile site you have the ability to offer functions supported by the browser like being able to purchase products, view video, pictures, maps and much more. Ruxter’s a great way to do both-provide opt-in SMS to your customers and offer a free optimized mobile website for the future growth of your audience on the burgeoning mobile internet.
Dale Knoop is the President of Ruxter, a mobile multimedia patents holder and an industry-recognized pioneer of mobile data services. In 2005 Dale won an Emmy while serving as the GM for Sprint TV. In August 2009 he launched Ruxter which allows anyone to quickly and easily become part of the rapidly growing mobile internet with a free, fully optimized mobile website they can share with anyone. You can contact him here. Follow Ruxter on Twitter.