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Is the internet where websites go to die?

January 11, 2010

In this post I’ll discuss a couple of things that are big issues for small businesses – the cost of maintaining a traditional website, and SEO.

For small businesses a website is a significant investment in both money and time.  If a business has a website, they most likely hired a web designer to build it, and have spent a considerable amount of money and time in the process.  Once it’s built and on the web, it then becomes a significant expense to update and maintain.  At least that’s my theory for why when I search for small businesses in my area, many of the sites I find haven’t been updated for years.

Which brings up a second concern for business owners out there – how do your customers find your website?  If a web designer built your site for you recently, there is probably a level of ongoing SEO (Search Engine Optimization).  If you’re a small business owner and not doing SEO, you’ve probably heard about it, because it’s being pitched to you by SEO consultants as well as web designers.  And rightly so.  Search is how customers (both current and future) find businesses on the web, which is why everyone builds a site in the first place.

Search engines are prioritized to find fresh content – the more often a website is updated, the higher it rises in search results.  After all, the goal of search engines is to find the most relevant and current information for searchers.  Ruxter site owners know how easy it is to use their Ruxter site to keep their customers or members up to date with timely news, coupons or discounts.  It’s a match tailor made for search engines.

All Ruxter sites are indexed by search engines, quickly and easily updated, and optimized for mobile viewing.  If you’re a small business owner, that’s the Trifecta.  And when you throw in the ability to instantly contact your customers, it gets even better!

John Epperson is a co-founder and Chief Technology Officer of Ruxter. Having worked in various fields across the technology spectrum in the last 20+ years, John has gained a broad understanding of technology.  Together with the Ruxter team he has developed a web-based application that allows anyone to quickly and easily harness the power of the mobile internet.  You can contact him here.  Follow Ruxter on Twitter.

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