Texting: It’s Not Just For Children Anymore
Here’s another great article citing the growing prevalence of texting. As we’ve always said at Ruxter, you need to be speaking in the places (mobile phones) and the languages (texting) of those you want to connect with. Here’s the full article at MediaPost.
“According to new research by mobile messaging company Tekelec, 60% of over 45 year olds were found to be just as likely to use SMS as they were to make voice calls from their mobile device. The survey of 500 people in North American and Europe also found that text messaging is gaining on email as the preferred means of daily international communication, with 32% of responses across all ages preferring SMS, compared to 33% for email. And nearly a third of respondents said their use of SMS would increase in 2010.
In addition, more than 80 percent of respondents across all age groups thought they would get a quicker response from a text than from an email or voice message. Women preferred to let their fingers do the talking, with 40% describing themselves as ‘mainly texter’, compared to 30% of men.”
Dale Knoop is the President of Ruxter, a mobile multimedia patents holder and an industry-recognized pioneer of mobile data services. In 2005 Dale won an Emmy while serving as the GM for Sprint TV. In August 2009 he launched Ruxter which allows anyone to quickly and easily become part of the rapidly growing mobile internet with a free, fully optimized mobile website they can share with anyone. You can contact him here. Follow Ruxter on Twitter.