Gartner Group report: A huge affirmation
Last week the Gartner Group offered a resounding affirmation of the Ruxter business model and sets the tone for the ascendance of the mobile internet.
From the Gartner Group release:
By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner’s PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.
Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.
Ruxter helps you have a completely optimized mobile experience for free.
Moroever, signaling a shift and a significant difference between the PC-based web and the mobile web Gartner reports:
By 2015, context will be as influential to mobile consumer services and relationships as search engines are to the Web. Whereas search provides the “key” to organizing information and services for the Web, context will provide the “key” to delivering hyperpersonalized experiences across smartphones and any session or experience an end user has with information technology. Search centered on creating content that drew attention and could be analyzed. Context will center on observing patterns, particularly location, presence and social interactions. Furthermore, whereas search was based on a “pull” of information from the Web, context-enriched services will, in many cases, prepopulate or push information to users.
The notion of pull versus push points to my hypothesis that mobile is all about “tell me” and if you are telling your audience something on-the-go through their mobile phone, you’ll need their permission and what you say had better be relevant.
Again, Ruxter uses double opt-in text messaging to opt-in to your Ruxter site and anyone can offer relevant information to their audience in minutes using Ruxter.
I love it when I’m right.
Dale Knoop is a mobile multimedia patents holder and an industry-recognized pioneer of mobile data services. In 2005 Dale won an Emmy while serving as the GM for Sprint TV. In August 2009 he launched Ruxter which allows anyone to quickly and easily become part of the rapidly growing mobile internet with a free, fully optimized mobile website they can share with anyone. You can contact him here. Follow Ruxter on Twitter.