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Not so fast

January 21, 2010

A  Wall St. Journal article dated today, January 21, 2010, points out that Sprint’s Simply Everything rate plan is no longer significantly cheaper than the new unlimited plans from AT&T and Verizon. Wanting to defend my home town carrier, I did a cursory review and found that Simply Everything IS significantly cheaper and more importantly, a lot easier to understand and definitely more transparent in what you get for your money.

Using Simply Everything as the base plan you get: unlimited voice, text, email, data, TV, music, NFL Mobile and their NASCAR product.

In order to match this from AT&T you need to spend $14 more and you have to suffer with their smaller 3G footprint. No music, no NFL and no NASCAR which, if you added the apps that offered this content, would jack the price even higher.

Advantage Sprint.

Next up is Verizon and, having been to their website and shopped their plans, feels like they were created in New Jersey by used car salesmen.

In order to match Simply Everything you would need to spend $34 more and again, no NFL, no music and no NASCAR.

Adding to the Verizon shortcoming is that their TV product is only available on the Qualcomm MediaFlo network and does not have nearly the amount of content nor the coverage of Sprint’s TV offering.

Game, set, match, Sprint.

Why do I use the Ruxter blog for this comparison? Simply stated (pun intended), the midwest gets short-shrift from both coasts as innovators and leaders.

We’ve felt this at Ruxter when we’ve sought funding and demonstrated how Ruxter helps anyone get a free optimized mobile site to share with anyone. Somehow, to a lot of folks, innovation is supposed to come from either coast but not the midwest and especially so when it pertains to digital innovation.

Don’t get me wrong-a lot of good has come from the coasts. However, just as Sprint has shown, innovation, simplicity and easy-to-understand services like Simply Everything DO come from the midwest and DO lead the industry in value. Like Simply Everything, Ruxter presents an innovative way to mobilize your presence for free and connect with anyone you want via their mobile phone.

Dale Knoop is a mobile multimedia patents holder and an industry-recognized pioneer of mobile data services. In 2005 Dale won an Emmy while serving as the GM for Sprint TV. In August 2009 he launched Ruxter which allows anyone to quickly and easily become part of the rapidly growing mobile internet with a free, fully optimized mobile website they can share with anyone. You can contact him here. Follow Ruxter on Twitter.

2 Comments leave one →
  1. January 31, 2010 10:32 pm

    Hello! Good idea, but will this really work?

    • February 1, 2010 1:55 pm


      Thanks for your comment and I’m guessing you’re asking about will Ruxter work? The answer is yes. Ruxter is a great way to have an optimized mobile presence you can use to connect with anyone like customers, members, etc. With the mobile internet set to overtake the PC-based web, the need to have an optimized mobile presence will grow and grow. Let us know if there’s anything we can help you with at

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