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It’s a plane! It’s an app! It’s the mobile web!

July 7, 2011

Ruxter blimpI was having lunch with a friend earlier this week to get his opinion on some of our upcoming changes to Ruxter. One of the major things we’re working on is an updated look and feel for our user-created mobile websites. Shifting priorities and resources have prevented us from updating them as we wanted to during the last 12 months or so – in technology time that can be eons.

As I was demonstrating the new features and enhancements, when I showed my friend the updated mobile web interface design he asked, “This is mobile web right? You’re not using an app?”. This caught me a little off guard and the significance of the questions didn’t really occur to me until later in the day. And it is this: the processors and web browsers on mobile phones are now capable of rendering a web experience that equals what only an app could do not much more than 12 months ago.

Having been firmly on the mobile web side of the web vs. app debate from the beginning, I’ve been watching the web gain on the flood of apps for a while now.  And I have to admit, it feels really good to have Ruxter stepping into what was previously app occupied territory.

In the coming months I’m looking forward to seeing the creations of the large brands as they continue to put their apps on the side burner and begin embracing the mobile web. As for Ruxter customers, who have much smaller budgets, in the very near future we look forward to providing you a mobile presence that is second to none.

John Epperson

John Epperson is a co-founder and President of Ruxter. Having worked in various fields across the technology spectrum in the last 20+ years, John has gained a broad understanding of technology. Together with the Ruxter team he has developed a web-based application that allows anyone to quickly and easily harness the power of the mobile internet. You can contact him here. Follow Ruxter on Twitter.

One Comment leave one →
  1. July 26, 2011 6:40 am

    Nice piece, John!

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